The company FITXCHANGE LTD controls the processing of personal data of each user of the website and the app. For the processing of such data the Company relies on (i) the execution of a binding legal agreement in order for the user to register on the app and subsequently be able to complete their orders through the online store at whereby it is strictly necessary to process personal data for registration and purchases, (ii) the legitimate interests of the company necessary to improve its services (processing of statistical and non-identifiable data) and the detection and prevention of fraud and (iii) user’s explicit consent to the sending of informative/promotional messages and/or material and the analysis of their consumer behaviour (profile) exclusively on the basis of automated processing. FITXCHANGE LTD therefore informs users of the website and the app and such users agree to, consent to and are expressly aware of the following stipulations:


The Company will process the personal data of users, as disclosed during the creation of the account opening for specific orders through our online store as well as registration and subsequent fitness data collection, including dates, times, geographic location and heart rates through the app. Expressly, the app will have access to heart rate data, data on the type of training activity as well as data on the duration of such activity from Health Kit on the iOS platform of mobile phone devices, as well as from Google Fit on any android platform. Such data shall be used by the app expressly and solely for the purposes of calculating average heart rates for a particular training session over a determined period of time and for the purpose of awarding a silver and/or gold activity badge in recognition of the activity effort put in by the user and for purposes of retrieving QR codes for the purchase of merchandise over the Company’s website.  Furthermore, and provided that the user has given further express consent, the processing of personal data for the purpose of sending commercial informative and promotional material and/or for the preparation of the user’s purchase profile and possible improvement of the Company’s customer base and the operation of its online store and its mobile fitness application platform.

As a registered user of the online store: in this case the user has created a user account in our online store and personal data will be kept in the company’s files until deletion is requested by the user. The user may at any time change or correct their data by logging into their account at or the application.

In order to carry out any transaction through our online shop and to place orders for the Company’s merchandise and products, the following personal information shall be requested: (i) full name and surname, (ii) the delivery address of the merchandise and the postal code of the region, (iii) the billing address of the order (if different from the shipping address), (iv) the invoicing details, (v) the mobile and landline telephone number and (vi) the e-mail address of the customer.

In the event that a delivery of merchandise is requested to a third person other than the registered user, the latter acknowledges that they shall be fully responsible for the information and full consent of the person who is designated as the recipient, for the disclosure of that third party’s personal data to the Company for the sole purpose of delivery to such person of the relevant merchandise and assumes full responsibility for any claims of such person against the Company.

Credit card details are not stored by the Company during an online transaction but are directly registered in a secure environment of the third-party provider of the payment service.

Data processing shall be carried out for the purposes of (i) execution of the contract and the completion of the specific order, (ii) communication with the user-customer and the sending of informative messages concerning the stages of the processing of the order, (iii) the provision of clarifications related to the order and generally the information on purchases made, the delivery of the order to the place of choice of the user-customer, the confirmation and identification of the user-customer in any necessary case and the information on the existing stock. The registered user is informed that the provision of the above mandatory personal data as well as the transaction data is necessary and is a prerequisite for the proper execution of the order and delivery of products and services. For this reason, the consent of the user-customer is not required for this specific processing.

Each user-customer who uses the online store is informed that their personal data concerning the receipt, execution and delivery of an order as well as queries regarding purchases, products and services of the Company and orders placed on will be processed for the purpose of serving the user-customer, both by the authorised employees of FITXCHANGE LTD and by third-party recipients and/or processors on behalf of FITXCHANGE LTD in the context of the execution of an order. These third-party recipients are transport companies, individual or group shipment companies, internet and e-commerce service providers and customer service call centres with whom FITXCHANGE LTD cooperates and who are subject to the specific strict conditions of personal data processing agreed with FITXCHANGE LTD as the controller of the data. FITXCHANGE LTD requires its employees, its website maintainers, app managers as well as its third-party partners to take all necessary technical and organizational measures, including appropriate policies and procedures to prevent the disclosure of personal data of registered users-customers and that they process and possess and implement procedures to manage and process personal data in a lawful manner and protect them in accordance with the local data protection legislation.

No other processing or transmission of user-customer data will be carried out by FITXCHANGE LTD and its online store  except where prior consent has been expressly obtained or if required by any law or by a competent supervisory or judicial authority. Therefore, in order to send the registered user commercial information and promotional messages from FITXCHANGE LTD, or the fitness app, respectively, the registered user must have previously given their express consent. The purpose of such consent is to send commercial promotional messages of the Company and/or third party partners to the registered user, to provide special offers and discounts of , to offer new or alternative products, or to communicate forms or other documents related or connected to or the fitness app itself. Users are given the possibility to withdraw consent at any time and not to receive such communication by sending an e-mail to the Company (

FITXCHANGE LTD also informs the registered user/customer that it may process personal data for the conducting of surveys to improve its services to registered users/customers. In the context of this processing the Company may take necessary steps to promote relevant products and services in order to improve the management of its customer base and to promote its products and merchandise. In order to enable registered users/customers to receive personalized offers and updates based on the purchases they have made in the Company’s online store, they must give their consent to the analysis of their consumer behaviour (profiling), based solely on automated processing, and in particular the following data generated by the user-customer’s transactions (i) products purchased on, (ii) frequency of visits to or the mobile application, (iii) demographic data showing registration on the app or (iv) order history on or fitness history on the mobile fitness platform application.

The purpose of this specific processing is to optimize the shopping experience of registered users-customers, to reward them personally, to communicate products and services tailored to the needs of the Company’s customer base, receiving from registered users-customers personalised offers and updates that directly concern them, as well as inviting them to participate, with or without reward, in surveys for the development of our website, the fitness application, for the evaluation of market trends and for the evaluation of products and services on the basis of the purchases they have made.

The registered user-customer is informed that their personal data may be processed by the Company even without their consent in case of fulfilling its obligations under the law, such as when the relevant data are requested by tax and banking authorities in the context of audits or by the competent supervisory and judicial authorities.

Each registered user is informed that they have the right to withdraw consent to the processing of any personal data already provided, by either sending an email to that effect on or from their personal account at In the event of the exercise of this right of consent withdrawal the Company will take all possible measures to satisfy the request within (1) one month from the date of its submission. In this case, the registered user-customer is informed that the minimum necessary personal data may be kept, in order to safeguard the legitimate interests of the Company.

The data of the registered user-customer will be retained and processed until the registered user-customer requests the deletion of their account or, for the processing of data, which is based on prior express consent, until they declare the withdrawal of such consent. Nevertheless, some necessary personal data concerning order transactions as well as information, consent and withdrawal of the member’s consent to the processing of their data will remain as information for the registered user-customer to ensure the proof of the lawfulness of the processing of data by the Company and the safeguarding of any future legal claims.

Any registered user-customer, as a personal data subject, has the right to submit a query to the Company’s data protection officer over the way their personal data is processed and protected and if they are not satisfied with the response, they shall have the right to complain to the competent supervisory authority.

FITXCHANGE LTD declares that no other use of the personal data of the registered user will be made for any other purpose other than that mentioned in this policy without prior notification and, where required, prior consent.